Internet shoppers want you to provide them with the information they are looking for almost immediately. They want to know who you are, what you sell, and why you are better than your competition. Listed below are few tips you can apply to your website welcome text that will catch a users attention, and push the shopper to purchase.
Another Important Concept to Incorporate is Keyword Rich Content
Make a list of the most common words/phrases associated with your brand and/or products. Select the most important and most often used words from this list, and work those into your welcome message. Mentioning them once or twice, in a natural way so the person reading isn't questioning your legitimacy, will go far in ensuring that you have good presence when people are searching for products that you sell.
That sounds like we might be telling you to write something that reads like this (if you sell rugs):
"We have lots of rugs. So many rugs that we're not sure what to do with all these rugs. Because of our surplus of rugs, we're offering a huge discount on rugs."
That doesn't sound very natural, does it? Instead, aim for something like:
"Here at XYZ we have a large variety of rugs. From traditional to transitional. Contemporary, floral, or southwestern. We even have rare Persian rugs for sale."
This reads more naturally. It includes a strong keyword about what you offer (rugs) and incorporates several different types that people might be searching for (traditional rugs, contemporary rugs, persian rugs). You should aim for something similar, where you hit on a major term, and zero in on a few things within that category that a shopper could be looking for.